Fitted is a workout app for people that are new or coming back to exercising.
In the beginning, the problem statement was focused on making sure the users were getting all the right information about the workouts. After interviews and demos with ideal customers, it became clear that the ladder was not the main issue the users were having. These individuals were struggling because they felt pressure and stress from the workout apps. They didn't feel motivated, they felt they were failing at themselves.
From this finding, I set the bar lower and make every 5 minutes spent working out count. The color palette and other functions also changed accordingly and the milestones became easier to achieve.